Nice to meet you! I’ m Julia,

Julia Austin & dog Buddy at Dartmoor National Park

Copywriter and Content Strategist…

I hold a Master’s Degree in German Language & Literature as well as a Bachelor’s degree in Sociology. I’ve worked as scientific staff and editorial staff in NGOs, as creative German copywriter for food, fitness and health brands and scientists and focused on editorial SEO for many years of my employment.

Today, I have comprehensive knowledge and experience in health, nutrition and sports marketing. My main focus is the creation of science backed and educational content pieces for online and print, that are fun to read, perform in search engines and connect with the reader on an emotional level.

I work as a freelance, (SEO-)copywriter, content strategist, translator and ghostwriter for NGOs, companies, coaches and scientists whose missions resonate with me. I’m mainly writing for clients in the fields of sports and yoga, holistic health, Ayurveda and mindful living, as well as nutrition and supplements.

With animal rights as my private passion, I sometimes write for sustainable pet-brands, veterinary services or animal right NGOs as well.

Being rooted in the German countryside, I’ve spent many years ins the vibrant cultures of Cologne, Düsseldorf and Berlin and created and translated content for clients all over Germany, Switzerland and Austria.

…Personal Trainer & Yoga Teacher.

Physical exercise has always been an integral part of my life: horseback riding, hiking, cycling, (competitive) running and all the athletic training required to build and maintain a solid basic fitness. In 2009 I started my career as a Group Fitness Coach followed by training Personal Training clients since 2014.

As a PT, I hold certificates in nutrition and sports nutrition. Currently, I’m undergoing a training to become a Holistic Ayurveda Nutrition Coach.

In my understanding, when it comes to health, there is no one-size-fits-all-concept. Yet, there are established methods, proven to work over and over again. An individual, holistic, approach to those methods is, what I believe in.

In 2010, between studying, running and coaching, I started practicing Kundalini Yoga, which allowed me to experience a whole new perspective on the connection between body and consciousness. At that point, I knew that yoga would remain part of my path. Since 2015, I also practice meditation and the Vipassana tradition.

After 8 years of Kundalini and regular Vinyasa classes, I started practicing Ashtanga Mysore Style. Intrigued by the focus and intensity, I established a daily practice from the start. Until now, this practice remains an integral part of my day. I am grateful to be able to support others as a teacher on this transformative path.

Mostly together with my husband Tom, I teach international retreats and workshops. At some point, we will open a Mysore Program again.

Practice with us

More about my background

- extensive experience in editorial SEO writing, strategy and content management for several fitness and nutrition brands and experts
- editorial and conceptual support and ghostwriting for books and guidebooks in the areas of sports, nutrition science and Ayurveda
- brand, sales copy, SEO copy and content strategy as well as expert articles on training science, everyday training, sustainable and healthy nutrition, mindset & mental health
- concept & text for all kinds of information material on vegetarian-vegan nutrition
- translation of shop websites and blogs from English to German and German to English
- specialist editorial team lead for fitness @foodspring (until 2019)
- employed copywriter for sales copy @foodspring (until 2017)
- expert contact for sports & vegetarian-vegan nutrition at ProVeg (2012-2015)
- marketing & programme design of Veggie World — fair for sustainable food (until 2015)
- Vegucation: scientific cooperation & conception of a vegan cook training with ProVeg and the German trade organisation for gastronomes and hoteliers
- Master of Arts in Modern German Literature ad Language
- Bachelor of Arts in German Language and Literature
- Bachelor of Arts in Sociology
- Studying to become a Holistic Ayurveda Nutrition Coach (exam expected early 2025)
- English for Speakers of Foreign Languages Level C2 High Pass | by Language Cert
- Further education training in Project Management
- Since 2009: group fitness instructor in the disciplines of functional fitness, spine gymnastics, back training, stretching & mobility, running technique & training, prevention of cardiovascular diseases
- Since 2014: regular coaching of personal training clients
- Quality management, class design & Coach fit HIIT and mobility @BEAT81
———
- Trainer B-Licence: for Health & Prevention with a focus in Cardiovascular Training, Spinal gymnastics, Posture and Movement*
- Trainer C-Licence: Fitness for children, adults and elderly*
- certified Functional Trainer*
- certified Outdoor Fitness Coach*
- certified Coach for general and sports nutrition*
- First aid training for sports injuries (DRK)
*by the German Olympic Sports Confederation
———
Furthermore I’ve completed seminars about:
- Training according to the female cycle
- Fascia Fitness
- Mobility Drills – Mobility Training
- Stretching – Myths, Dogmas, Science
- Neck Release – Practical Exercises for Everyday Life
- Back Training - Applying New Knowledge
- Anatomy in sports practice
- HIIT, Tabata & Co – Methodology in interval training
- Endurance training: Target group-specific control
- Fitness in the park: ideas, concepts, possibilities
- Outdoor fitness with your body weight
- Running technique: analysis, correction and training examples
- Effective workout in group fitness (bodyweight, small equipment, barbell)
- Regular Practice of Kundalini and Jivamukti Yoga 2010-2018
- Daily Ashtanga Mysore Style Practice since 2018
- Assistant Teacher @Ashtanga Yoga Mitte Berlin (until 2022)
- Independent yoga teacher @Ashtanga Yoga Darśana
- certified in teaching Yoga for clients with cardiovascular conditions*
*by the German Olympic Sports Confederation

Testimonials

Sportplatz Media | SportlerPlus

Julia was a massive support for us in creating content for the launch of a new fitness brand. What we initially developed exclusively for a fitness app, we were later able to offer to the masses in an SEO-optimised way and thus push our SEO rankings forward. Professionally outstanding, great to work with on a personal level. If you need help with SEO texts, you should definitely get in touch with Julia!
Niklas Fahrenholz | Head of Marketing
Dr. Dania Schumann

I can strongly recommend working with Julia, both professionally and on a personal level. She has helped me to present my texts on nutritional topics and Ayurvedic knowledge in an accessible and enjoyable way, making them a pleasure to read, even for people new to Ayurveda. Whilst keeping the big picture in mind, she has a knack for setting the right tone. Her SEO research is always well-founded and thus we were able to successfully increase our organic traffic step by step.
Medical & Nutritional Scientist | Ayurveda Consultant | Author
Leonie Leber

I can truly recommend working with Julia Sarah. She writes articles for our foodspring expert magazine that are always well researched, follow a clear and coherent structure and consider all relevant SEO requirements (e.g. keyword search and metadata). This has enabled us to successfully increase our organic traffic again and again over the last few years.
Leonie Leber | Content Marketing Lead | foodspring
Pfotendoctor

In Julia, we have found someone who delivers high-quality SEO texts quickly and straightforwardly. In fact, we had previously had rather bad experiences with authors from relevant sites, who tended to copy things down and rewrite them. This was not the case with Julia. In addition, her articles perform very well in the ranking – always a pleasure!
Roman Safronov | CEO
Lazy Vegan

Thanks to Julia's support, we can not only make it extra easy for the German-speaking world with lazy dishes, but now also with a German website. Julia was recommended to us by another food startup. Communication was straightforward and our website translated in no time. More importantly, she kept our brand and target audience in mind and also maintained our cheeky tone of voice. Thank you for the great work!
Fiona | Chief Growth Officer Germany
Mitte Water

Julia gave incredibly informative and detailed answers that provided concrete advice for our audience. She clearly possesses first-hand expertise on all types of sports hydration topics. From how much water we might lose in our workout, to how much we need to stay adequately hydrated, to even an advisable way to drink water for yoga practice. She approached all types of questions with ease and advice rooted in facts. Our collaboration was fun throughout the whole project.
Lauren Grant | Marketing Communications Manager
Just Legends

The cooperation with Julia is always perfectly smooth for us and to our utmost satisfaction. We appreciate Julia for her comprehensive SEO and nutritional expertise.
Lukas Schwarzer | Chief Operating Officer